07 Jul Hermoza
Hermoza comes from the Spanish word hermosa, meaning beautiful. Hermoza is a classic Spanish and Southern-inspired brand which launched two years ago and already has a cult-like following due to its chic yet comfortable designs. Hermoza collections aim to bring out the charm of feminism with each and every piece. This beloved brand was created by two enthusiastic and of course fashionable friends, Marisa De Lecce and Tiffany Rivers. The two entrepreneurs were inspired to start the label after facing their own challenges while trying to find fitting swimwear that provided the perfect balance between fashionable and conservative, as well as stylish and revealing. Their new line was meant to liberate the modern women.
The phrase “beauty is in the details” is what both founders strongly believe in. Hermoza stands out due to its simplistic and classic silhouettes featuring vibrant and bold Latin influenced designs. Each piece is made with the highest quality materials. Every Hermoza collection is designed with feminism and functional purposes in mind. They are truly designed to empower and very woman’s intrinsic elegance and aesthetic.
Behind the beautiful designs are some very innovative fabrics and sustainable technology! A trademark of Hermoza, the Sensitive® Sculpt line of fabrics, were designed to elevate and define the natural shapes of women while providing flexibility of movement for all body types. The Sensitive® Sculpt line provides support, liberation and optimal fit with no restraint. Aiming to meet the expectations of even the most active athletes, Hermoza’s fast-wicking and flexible fabric provides high elasticity, so you can enjoy optimal fit and feel. Appropriate for any occasion, Hermoza offers a high standard of UPF 50+ protection against almost 98% of harmful UV rays. In addition to being the perfect choice for active outdoor lifestyles, their swimwear is also eco-friendly, which their increasingly environmental conscious consumers appreciate. The sustainable swimwear line utilizes the most advanced VITA nylon fabric by Carvico®. This fabric was regenerated by ECONYL® which is able to be recycled – the fabric is first broken down then depolymerized into yarn for re-commercialization.
The newest Hermoza collection features swimsuits and resort wear in a wide variety of colors and patterns, catering to the needs for all Hermoza women. Oprah herself is a big fan of Hermoza’s Genevieve black one-piece swimsuit! You can also find resort-themed accessories including hats, jewelry, bags, sunglasses and even branded water bottles. Hermoza is definitely the only stop you need for your next exciting resort trip!