From “Beautiful Things” to Beauty Entrepreneur
Fresh off the massive success of her latest No. 1 hit single, “Beautiful Things,” country sensation Megan Moroney is expanding her empire into the beauty space. Moroney revealed that she has spent the last year and a half hand-crafting the concept, scent profile, and physical design of her inaugural fragrance, Calliope.
For Moroney, the creative journey behind the perfume closely mirrored her approach to music.
“Songwriting has been my way of making sense of life’s highs and lows. Every song I write comes from a real moment, a feeling, or a memory… I think fragrance has the power to do the very same,” Moroney explained. “Perfume is so much more than something you wear. A scent can instantly take you back to a moment you thought you’d forgotten.”
The Concept and Scent Profile: A Radiant Floral Musk
The debut fragrance is named after Calliope from Greek mythology—the chief of the nine muses and the goddess of epic poetry, song, and eloquence. Translating directly to “beautiful-voiced,” the name honors the art of storytelling and the human experience.
Developed alongside industry leader Scent Beauty, Calliope is formulated as a luminous, addictive everyday wear. The scent profile features a curated blend of premium notes designed to leave a lasting impression:
- Top & Heart Notes: Bright peach blossom, delicate jasmine, and pink peony.
- Base Notes: Warm mineral musk for a captivating, comforting finish.
Kintsugi Architecture: The Story Behind the Design
The aesthetic presentation of Calliope is deeply personal and visually striking. Housed in a signature pink, heart-shaped bottle, the glass features the handwritten lyric “you shine” taken directly from her chart-topping song “Beautiful Things.”
Direct-to-Consumer Release, Pricing, and Shipping Details
According to reports from WWD, Calliope is deploying a direct-to-consumer (DTC) launch strategy via its official website before expanding into major retail stores later this summer.
- Bottle Size: 3.4 ounces (100 ml)
- Retail Price: $55
- U.S. Shipping Date: Pre-orders begin shipping July 31
- U.K. & EU Shipping Date: Pre-orders begin shipping August 15
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