16 Aug TikTok Viral Brand: Le Mini Macaron, Launches into 1,350 Ultra Doors this Month!
Retail expansion news from Le Mini Macaron, TikTok viral, award-winning nail brand with a unique mini macaron UV-shaped lamp so you can create salon quality gel manicures in 15 minutes!
The brand will be officially launching in 1,350 Ulta doors at their “Impulse Checkout” section starting this month with their Pearlescence Gel Manicure Kit ($38) and Lunegloss Black Jelly Nail Serum ($11), to speak to the gel cycle nail color/care routine, and with retail further expansion news to come. Le Mini Macaron has been sold on Ulta.com since 2017.
“It has been my dream to launch in-store with ULTA since we rolled out on ULTA.com back in 2017. We’ve been thoughtful and methodical about an in-store roll-out because we wanted to make sure we had the knowledge and resources to do it right. ULTA has been an incredible long-term partner for us, and we look forward to expanding our relationship and getting our products into more Ulta customers’ hands.” – Christina Kao, Co-CEO and Co-Founder, Le Mini Macaron
The Pearlescence Kit, which recreates Hailey Bieber’s glazed donut mani, originally launched as an Ulta.com exclusive in April 2023, and quickly went viral with over 1.1 million views on TikTok. It has become Le Mini Macaron’s best-selling kit of ALL TIME, and #1 LMM item sold at Ulta.com to date. Lunegloss Black Jelly Nail Serum, another Ulta.com favorite, revitalizes and conditions nails overnight.
- SRP: $38
- AVAILABLE: ULTA.com and 1,350 Ulta doors nationwide in August!
- ABOUT:
- Recreate the glazed donut mani Hailey Bieber is famous for
- The kit includes:
- the brand’s unique mini macaron shaped UV lamp
- all-in-one 9-free, cruelty-free, vegan gel polish in Pearlescence, a white, pink and light purple shimmer
- cuticle stick
- mini nail file
- 10 gel remover nail wraps
Le Mini Macaron Lunegloss Black Jelly Nail Serum
Available at ULTA.com at 1,350 Ulta doors starting in August
SRP: $11
- Innovative overnight nail serum that conditions and revitalizes cuticles and nails…while you get your beauty sleep! The perfect nail care item in a serum format that hydrates and cares for nails to bring out their natural beauty.
- Enriched with rare, re-mineralizing black algae, antioxidant black açai berry, and luminous black caviar extract, this hydrating nail serum revitaliz
es and brings tired nails back to life! - Usage: Apply over nails and cuticles before bed. Can be used nightly for two weeks.
- Cruelty-Free. “9-Free” is formulated without: Formaldehyde, Formaldehyde Resin, TPHP, Acetone, Ethyl Tosylamide, Xylene, DBP, Toulene, and Camphor.