We were so honored to attend the recent event where When We First took the spotlight — and let us just say, wow, what an inspiring moment. To witness a female-founded brand that’s truly reshaping the dating space share their story in person? It was nothing short of empowering.
Launched on Valentine’s Day (how perfect is that?), When We First isn’t just another dating app — it’s a first-of-its-kind concierge matchmaking service that blends human connection with smart technology in the most thoughtful way. It’s not about mindless swiping. It’s about real, meaningful connections — the kind that last.
Co-founded by industry-leading matchmaker Sandra Hatton and wellness entrepreneur Mariel Filippone, this proudly women-owned and largely women-funded company is bringing the art of traditional matchmaking into the modern world. With over 15 years of dating expertise behind them, they’ve created a space that’s equal parts digital innovation and personal touch.
What makes When We First stand out is their deeply human approach. Through tools like the Human Button, users can connect with real experts for support and guidance — not just automated replies. It’s a service designed for people who are ready to date intentionally, confidently, and authentically.
The flexibility of the platform is just as impressive. With five subscription levels, a free app version, and à-la-carte coaching starting at $150, there’s truly something for everyone. Their premium matchmaking packages — including guaranteed dates — start at $4,000, and they’re currently offering up to $1,000 off memberships through March 15, 2025. Plus, new users get their first month of premium features completely free.
Now available for download nationwide and live in cities like New York, LA, Dallas, Seattle, and South Florida, When We First redefines modern romance with care, clarity, and confidence.
This isn’t just an app — it’s a movement. One led by women, built on real connection, and designed to help people meet with meaning.
For more information, visit www.WhenWeFirst.com.
