New Launches:
Alo Shine On Shampoo + Conditioner ($24): Dream hair, delivered. Boost shine, repair damage, and nourish even sweat-distressed strands with our cleansing, ultra-luxe, clean formula, designed to leave hair bonded, soft, and deeply cleansed and conditioned.
Authentic Beauty Concept Hydrate Spray Conditioner ($28): This leave-in mist can be sprayed throughout damp hair to hydrate and detangle, while enhancing shine, bounce and elasticity. Bonus points: it also removes impurities and greasiness from hair for added benefits.
Authentic Beauty Concept Hydrate Cleansing Conditioner ($28): Perfect for curly hair types, this cleansing conditioner purifies hair while infusing it with moisture, strengthening it from the inside out. One use and you’ll notice improved shine and reduced frizz for beautiful results.
Authentic Beauty Concept Nourishing Hair Oil ($44): Authentic Beauty Concept’s Nourishing Hair Oil enhances shine, smooths frizz and seals split ends. Fluid & clear, this light oil easily absorbs into hair, giving it extra boost to shine and condition dry hair. Further, Like all of Authentic Beauty Concept’s products, the hair oil is crafted with a performance driven vegan formula, free from micro plastics, mineral oil, parabens, & silicones.
Farmacy Beauty 10% Niacinamide Night Mask ($42): A potent leave-on night mask with 10% niacinamide that is clinically tested to visibly improve skin texture + tone, refine pores, and help strengthen skin’s moisture barrier. Transform skin overnight for a smooth, even-looking complexion.
Live Tinted SUPERHUE Hyperpigmentation Serum Stick ($34): A one-of-a-kind cooling balm-to-serum stick packed with powerhouse ingredients that target discoloration and even skin tone.
*NEW* Supernatural Deodorant ($18): The latest addition to Alo’s lineup features a soothing blend of powerful Vitamin C, cleansing tea tree, anti-odor probiotics and hyaluronic acid to deliver long-lasting results with a sun-warmed citrus scent. Plus, the clean formula also boasts aluminum-free and baking soda-free status.