08 May GUESS UOMO Launch
A complementary counterpart to the GUESS Bella Vita franchise, a new iconic and unique fragrance joins the brand’s strong men’s fragrance pillar. GUESS UOMO celebrates the man who is confident enough to live life with passion and without limits. He lives in the present, is free-spirited and will always look to break from convention.
The masculine amber fougere fragrance captures the magnetic self-assuredness of the GUESS man with top and mid notes of vibrant citrus, fresh floral and intense spice, followed by a warm blend of dark woods and sensual amber for a sweet and lingering trail.
Classic – Addictive – Unique
- Top Notes: Grapefruit, Cardamom, Lavender
- Middle Notes: Sage, Saffron Geranium
- Base Notes: Dark Woods, Benzoin, Amber
“The man who wears the GUESS brand is one that likes the traditional classical masculinity but expresses himself with a fresh modern edge.” says Takasago perfumer, Linda Chinery.
Inspired by Italian architecture, the GUESS UOMO packaging design exudes a mix of heritage and modernity. A chic black marbleized carton encases an artistically designed transparent glass bottle featuring classic black accents and the GUESS UOMO logo.
- GUESS UOMO Eau de Toilette 100ml – $68
- GUESS UOMO Eau de Toilette 50ml – $52
- GUESS UOMO Eau de Toilette 30ml – $41
Inspired by the swagger of the Rat Pack, the campaign captures the alluring masculine energy of the GUESS UOMO fragrance featuring Italian models Mattia Narducci, Stefano Sala and Alex Dellisola. Shot at the iconic Caesars Palace in Las Vegas through the lens of photographer Tatiana Gerusova, the GUESS UOMO campaign reveals the free-spirited confidence of the classically modern GUESS man enjoying the best of life.
GUESS UOMO launches exclusively in GUESS stores and online at GUESS.com.